5 Questions to Ask Yourself Before Starting a Podcast

Connie Zabala

5 Questions to Ask Yourself Before Starting a Podcast


A few years ago, it’s not even a word.

Now, it’s a must for business owners.

What is it anyway? Is it really necessary? Is it easy to do?

We’ll answer that in a few.

By definition (from Wikipedia), podcast is an episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user’s own local computer or portable media player. It’s a short word created from two words ipod + broadcast.

In today’s world, yes, it is highly advisable, especially for online business owners to have their own podcast.

When you’re sharing videos, you can simply convert that to audios and that will serve as your podcasts.

When you’re into blogs, you can use the same content to create your podcasts.

It shouldn’t be that hard.

However, before starting out, you should ask yourself the following questions first before starting with your podcast. We want to make sure that you are starting the right way.

What are these questions? Read on…

Question #1: Is Your Basic Show Idea Unique Enough to Attract Listeners?

You need to think about your content. And it should not be just any content. Your goals are to attract people who will become subscribers and turn those subscribers to possible business opportunities in the future.

You’re only able to do that if you have a truly unique show idea.

There are approximately 300,000 podcasts in iTunes. 62,000 of it are active viable shows, meaning, their host updates content on a regular basis.

So make sure that you really think about how you are going to stand out among the crowd.

Ask yourself these: Is my topic good enough? What is it that I’m going to bring to the table that is going to attract people and want them to actually listen or watch the show?

There are people who are actively searching solutions to their problems. Know their problems and focus on solving their problems.

Question #2: How Can I Use Podcast to Sell My Offerings?

It’s all about positioning and pre-selling you. But it is not just to say “buy my stuff” and that’s it.

Instead, develop an emotional connection with your listeners.

Yes, make your call-to-actions (CTAs).

So that when you finally made that connection, you can easily encourage them to do something like buy your product or service, or maybe just get additional free piece of information and grow your email list.

Question #3: Do I Have the Resources to Plan, Produce and Promote the Show?

It is not just about the techie stuff. You must have the right budget as well. You also need to spend your time planning these things and time is also money.

As many business owner says, content is king and distribution is queen.

You can have all the content in the world but you need to distribute it and have an audience that is engaged and is actually following you and wants to use your products and services.

To which follows …

Question #4: How Do I Get Listeners and Attract Audience?

It’s okay to ask your friends and relatives to listen to your podcast. You might want to encourage them to help you promote the show.

But make sure that you are also promoting to your target market – to your real audience.

If you are not really getting your message out to your core listening audience or your target market, you are going you have a really profound drop-off. And it will be like starting all over again.

Create a strategy. Think about the steps you want to do moving forward – in one week, four weeks, in eight weeks, or per in monthly basis.

Question #5: How Do I Structure the Show to Educate the Listener, Elevate Myself and Inspire Them to Take Action?

Two words – GIVE VALUE.

When you structure the process, take people on the journey. I bet you already know that people love stories.

Take your audience on a journey that shows them how you can actually solve problems or situations. How you can help them without asking for the sale every single time.

As the authors Andrea Lee and Tina Forsyth say, practice the “pink spoon marketing.”

What’s that you ask?

It is a type of generosity-based marketing, wherein, you are giving your target customers a “free sample or free taste” first to earn their trust, so that later on, it will be easier to sell to them.

There you have it. These are the questions you have to ask yourself before starting a podcast.

Happy podcasting!

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